Material identity, spatial and visual

Think

More than 100,000 people in 5 days. More than 200 national and international gallery owners. Thousands of personalities from the world of art, design, architecture. And almost a urban scale space to generate distraction and other encounters within one of the most disruptive places on the planet.

Design

We propose the design of a single clear module, whose grouping with others generates an extreme place at scale of the fair (140x3 meters); another type of ephemeral architecture. A formally abstract place, transmitter of messages, replicable, recyclable, configurable, corporate. Simple but effective; visible but not flashy; respectful but somehow challenging ...

Make

As the pure nature of creating and exhibiting, the workflow has merged design, production and fabrication. The whole process has been a fast, honest and definitive action, but not an immutable one. The different layers of the project (materials, graphics, content and finishes) complement the spatial experience of this event by an open process, allowing also the necessary changes for the next one.

ARCOmadrid 2019.

Official sponsor for design and fabrication of furniture in common areas.

Design, contents and fabrication: HDFaber.
Mounting: HDFaber + Ramón Cañil
Location: ARCOmadrid 2019, Recinto Ferial IFEMA, Madrid
Year: 2019
Área: 420 m2
Status: Built
Client: IFEMA - ARCOmadrid + Burgos&Garrido arquitectos.

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