Material identity and spatial
More than 100,000 people in 5 days. More than 200 national and international gallery owners. Thousands of personalities from the world of art, design, architecture. And a space almost urban scale to generate distraction and other encounters in one of the most disruptive places on the planet.
We propose the design of a single clear module in itself, whose grouping with others generates an extreme place at scale of the fair of 140 m in length by 3 meters in width; another type of ephemeral architecture. A formally abstract place, transmitter of messages, replicable, recyclable, configurable, corporate. Simple but effective; visible but not flashy; respectful but somewhat challenging ...
As the pure nature of creating and exhibiting something, the workflow has fused design, production and manufacturing. The whole process has been in itself a quick, honest and definitive action, although not immutable. An open process where the different layers of the project, complement the spatial experience of this event, but also allows the necessary changes for next year.
Documents to come
Design, manufacture and assembly: HDFaber.
Location: Santander and Madrid.
Collaborators: García-Germán arquitectos
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